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Price negotiation is one of the most delicate moments in buying a home. And it's also the one where I see the most mistakes made, often due to a lack of information or unrealistic expectations.

A recurring question is: "Can you negotiate the price of a house in Italy?"

The answer is yes. But not always, and not in the same way.

When negotiation is possible (and when not)

Not all properties are negotiable in the same way. The possibility of negotiating depends on several factors:

How long the property has been on the market;

The starting price compared to actual values;

The level of demand in the area;

The seller's needs.

A correctly valued and highly sought-after property will have reduced margins. Conversely, an off-market price or a rush sale opens up real room for negotiation.

The most common mistake: making "random" offers

One of the most common mistakes is starting with offers that are too low, without any logic. This often only leads to blocking the dialogue with the seller.

An effective negotiation, however, is based on:

real comparable data;

objective condition of the property;

sale timing;

buyer's financial standing (verified mortgage, firm deadlines).

Form matters as much as substance: a well-argued offer is worth more than an aggressive discount.

The agency's role: mediation, not confrontation

When the negotiation is handled correctly by the agency, it doesn't become a confrontation but a process of bringing the parties closer together.

Our job is to protect both parties, avoiding pressure and maintaining focus on the common goal: closing the deed calmly and confidently.

It's often not just a question of price, but of:

delivery times;

furnishings included;

work to be done;

flexibility in the steps.

Checklist before making an offer

Before making an offer, I always recommend checking:

actual price of similar properties recently sold;

urban planning and documentation status;

Realistic renovation costs;

Market conditions in that area;

End goal (home or investment).

Good negotiations don't come from improvisation, but from preparation.

Buying a home is an important decision. Doing it right means not only paying the right price, but also avoiding future problems and purchasing with awareness.